A.P. Moller – Maersk has announced that the Safmarine brand will be integrated into Maersk to enhance customers’ access to their global integrated offering. In addition, the Damco brand’s Air and LCL offering will be combined with Maersk’s logistics and services products to complement its end-to-end offering. Also, a more simplified and customer-centric global Ocean & Logistics organization is being introduced.
The company says these changes represent a major step towards becoming an integrated container transport and logistics company, connecting and simplifying customers’ supply chains.
“Our customers are at the heart of our vision. Their evolving supply chain needs are increasing the demand for multiple modes of transport and to meet these needs, we’re bringing our company’s expertise and capabilities even closer together. Taking these steps are key to accelerating our transformation,“ says Vincent Clerc, CEO of Ocean & Logistics, A.P. Moller – Maersk.
“With the integration of Safmarine, we can present Safmarine customers with the full ocean and supply chain offering and more scale. At the same time, I’m very excited to have Safmarine’s passion for customers closer to Maersk by uniting our teams,” says Vincent Clerc.
The company says that the integration of Air and LCL into Maersk will help to offer a simplified, connected and agile experience under the Maersk brand, as well as to its scale. Maersk uses its own assets to offer unique value propositions, hence it will not pursue the Ocean FCL Multi-carrier product (NVOCC) as a general offering.
“Businesses need Air and LCL products to connect their supply chains and with these offerings firmly placed in our global integrated portfolio, we aim to serve our businesses better and more efficiently across their supply chains,“ says Vincent Clerc and continues: “Our colleagues in Damco have delivered a remarkable effort under challenging market conditions, serving customers through focus, discipline and expertise which will now be a strong asset for our customers in Maersk.”
Due to the changes, the Safmarine and Damco brands will no longer be marketed by the end of 2020.
In addition, Maersk will simplify its organisational structure across Ocean & Logistics globally to further improve customer centricity and efficiency. As part of this, the back offices of Maersk and Hamburg Süd will come closer together into more customer-centric teams, while continuing to meet customers as two separate brands with a differentiated service model.