Bolloré Logistics Singapore devised and implemented a new eCommerce fulfilment solution on the Singapore and Malaysian markets, for two prestigious brands of perfumes and cosmetics of the LVMH group. With more than two decades of partnership, this approach marks a new level of collaboration between the two companies for offering a seamless online experience to consumers whose demand for digitalization is growing.
To meet the ever-changing demands of online retailers, Bolloré Logistics proposed a solution with high flexibility, reliability, and visibility while adhering to the highest quality standards required by LVMH. The scope includes setting up dedicated eCommerce warehousing, value-added services such as product engraving, and high-end packing to match up with the “art of gifting” ethos behind the brand. In addition, Bolloré Logistics’ wide network of last-mile carriers also met LVMH’s complex requirements for different brands and country markets while offering maximum visibility of the order status until it reaches the end customer.
“Those eCommerce solutions embody another milestone in the strong partnership we shaped over those years with Bolloré Logistics. Moreover, it sets two key Southeast Asian countries on par with our other markets in APAC, on this booming Direct to Retail distribution channel”, commented Grégoire Sauvé, APAC Supply Chain Director, LVMH Fragrances & Cosmetics.
“We are proud to support LVMH in their next level of business growth with the implementation of this B2C eCommerce fulfilment solution. In line with Bolloré Logistics’ mission to bring digital transformation to the logistics industry, this collaboration would allow both companies to delve into the needs of the fast-growing eCommerce sector. Together, we are witnessing the beginning of our eCommerce expansion,” added Ingrid Caes, LVMH Hub Manager, Bolloré Logistics Singapore.
Those eCommerce fulfilment flows were successfully implemented in spring 2021. In addition, the two companies are in discussion for the launch of the same service to other countries and potentially other brands of the Group.
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