Building on a long-standing relationship between DHL and Formula E that stretches back to Season 1, DHL has become title partner of the first-ever Valencia E-Prix.
The partnership will see DHL turn one of the circuit’s grandstands green – covered with 400 olive trees, native to the region that will in the long-term contribute to absorbing CO2 emissions from the atmosphere – to highlight its GoGreen worldwide environmental protection program, an initiative that showcases DHL’s strong sense of responsibility and its commitment to helping its customers grow sustainably.
Following the DHL Valencia E-Prix and as part of the cooperation of DHL with Formula E Legacy Programme, 350 of the trees will be planted at the Circuit Ricardo Tormo during May 2021. The remaining 50 trees will be planted by DHL Express employees as part of Global Volunteer Day in cooperation with a local NGO.
Arjan Sissing, Head of Brand Marketing at Deutsche Post DHL Group said: “We look forward to delivering an action-packed double-header for the first time in Spain. Formula E is a sustainable racing series with a combination of innovation and future viability, in the same way that Deutsche Post DHL Group is in the field of logistics.
“The technical developments being advanced in Formula E in the area of electromobility are significant because the racing series serves as a platform for testing new technologies. Other sectors, including the transport and logistics industry, are also benefiting from this pioneering spirit, but will also add value through tailor-made logistics motorsport solution which we can source from out of our decades of experience.”
Olivier Brémont, Chief Commercial Officer at Formula E said: “DHL has shared Formula E’s journey from the start. We are united in our ambition to counteract climate change and work together continually to reduce our carbon footprint while drawing attention to the need for others to do the same. DHL’s GoGreen plans in Valencia are a meaningful symbol of their Mission2050 work and we’re proud to partner with them in bringing it to life.”
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