Maersk Unlocks Agri Export Potential in India with Cold Chain Solutions

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Maersk recently successfully delivered their first end-to-end shipment of freshly produced ‘Green Chillies’ from Varanasi, Uttar Pradesh to Jebel Ali, United Arab Emirates with a duration of 9 days. The company worked closely with Agricultural and Processed Food Exports Development Authority (APEDA), under the Ministry of Commerce & Industry, responsible for the export promotion of agricultural products, to enable trade opportunities in the state. The delivery highlights Maersk’s efforts to unlock the agro-trade potential in Uttar Pradesh and expanding across the country by leveraging end-to-end cold-chain logistics solutions.

The eastern part of Uttar Pradesh (Varanasi region) is home to some of the top producers of fresh fruits & vegetables, such as green chillies, okra, bitter gourd, green peas, brinjal, mango, guava, and holds a lot of potential for agri exports.  APEDA is in the process of setting up Agri-export hubs in these districts along with soon-to-be set up project office to fast-track the co-ordination & facilitation of all activities and boost export opportunities.

“The economy of Uttar Pradesh is predominantly agrarian and performance of agriculture and allied activities such as horticulture, animal husbandry, dairying and fisheries are critical in determining the growth rate of the state. Additionally, due to its favourable climatic and geographical conditions, the agricultural produce from the state especially Varanasi region enjoys a high demand in the global market which is the reason the government has plans to make it an export trade hub. Our initiative to take local produce to global markets is in-line with our aim to be a global integrator of container logistics connecting and simplifying trade for the farmers & entrepreneurs across the region,” said Mr. Steve Felder, Managing Director, Maersk South Asia.

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